Importance of Market Analysis in Business Plan
The Market Analysis section of your business plan allows you to share the research you need to know about your target customer base, potential buyers of your product. Your audience will want to know that you have a solid understanding of your industry, competitive landscape, which is most likely to become your customer. It is important to point out that there is sufficiently large market to make your product profitable and / or strong return on investment.
This way you can research your market and products through Google Trends. This tool will allow you to see how often people find the products your business offers over time. Make sure to explain how to take advantage of growing and narrowing search trends that suit your business.