Maximize Your Marketing ROI
As a digital marketer you have a lot of marketing channels to choose when developing your marketing strategy. It is important not only to thoroughly understand each channel, whether the audience will reach your target audience, but also to fully understand the data output provided by each channel. It’s not about how many people you can reach now, it’s about how many people you can reach and at what cost. This means that you want to make sure that you are maximizing your marketing ROI. ROI is stands for (Return on investment).
Marketing costs will be a major factor in how your marketing is handled. In the meantime, throwing money off your eyes can work, but is a faster and cheaper way to get better results. This is why it is important to use services that provide measurable performance. Is the service reaching people what they need, how much is it spending and how much is it spending? The basic math equation you are using depends on the services that can be very complicated.
What is the correct data? It depends on the purpose and strategy of the digital marketer. One size does not fit all in marketing because there is nothing in performance measurement. So why would better services look like a premium in the market? Not only will this service reach your potential customers, but in turn, it makes you money and it also shows a measure of performance. The problem for digital marketers is that there is no one-stop shop, they need to manage multiple channels with multiple reporting platforms. Understanding and comparing can be cumbersome and time consuming. As a result, a service must have workable data to be a part of the strategy. Possible reason for excluding organic social media posts when calculating marketing budget ROI.
The best way to maximize your marketing ROI is to lower your costs and maximize revenue. So what about free organic social media? Why not invest time to incorporate these results into your marketing ROI? Wall Street classic – “Time is money”! From Wall Street to Sand Hill Road in Silicon Valley, those words never left a reputation. Why spend free time with what you can pay and get the performance metrics you need. Social media understands this. Why pay for something when you’re ready to pay it?
Organic social media posts can be defined as posts issued by unpaid a.k.a. Free version of Twitter, Facebook, LinkedIn, Instagram etc ..? The goal of digital marketers is to be as efficient and efficient as possible while maximizing every dollar in their marketing budget. So, when calculating the DOI, do digital marketers also often ignore free organic social media? Perhaps the question is not why but how?
It could also be the case that a strategic investment to track free organic social posts can make sense. The tracking service is a value for what else else can do to benefit the user. How can you measure how effective an independent platform is against the paid version? What if organic social posts were producing similar results? Perhaps there is a gap in the audience that the free organic social posts were being covered that the paid posts are missing?
Without understanding the reach and power of your organic social media posts, digital marketers will not fully understand the impact of their marketing strategy or their marketing ROI.
So what is the solution for digital marketers who want to understand the full scope of their paid and free organic social media marketing efforts? Which service provides added value to justify the expense of free organic social posts?